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Stories are the simplest yet most powerful way to create a human-to-human connection. Stories are like velcro for people’s brains; when someone shares a story, we lean in and listen. In our next Masterclass Online we’re bringing in Yamini Naidu to share with you the art of business storytelling. Business storytelling is storytelling with a purpose, and we use this strategy to get results.
Today stories are as critical as data. Data on its own is no longer enough when you want to influence and inspire. ‘Show me the money’ reinvents itself as ‘Tell me the story’. An authentic, well-told story will always wow and Yamini is going to show you how.
In this informative and practical session, Yamini will help you:
• Discover business storytelling
• Explore the use of storytelling as an influence tool
• Identify applications for storytelling within your business
Yamini is the world’s only economist turned business storyteller. She is a best-selling author and award-winning speaker and is consistently voted in the top three storytellers globally. Her clients include Goldman Sachs, Tiffany & Co, Ford Motor Company and Adidas.