Amanda Morton has turned pain into purpose

Amanda Morton has turned pain into purpose

The Premium member and Founder of Courageous Ladies urges you to check your breasts

BY Business Chicks, 3 min READ

Did you know that 55 Australians are diagnosed with breast cancer every single day?

This October (and every other month!) Business Chicks Premium member Amanda Morton wants to encourage all women and men to look, touch and feel their breasts regularly. Why? Because early detection is our best chance of survival.

Amanda is the lady behind Courageous Ladies, a community that celebrates women and inclusion. By the age of 25 Amanda had sadly lost both her parents to cancer, her mum to breast cancer and dad to multiple myeloma.

While navigating the dark depths of her grief in early 2019, Amanda desperately wanted to find a safe place where she left less alone . At the time, she couldn’t find this special place, so she took matters into her own hands and made it herself. Over the past 18 months the Courageous Ladies community has connected women from all over the world, where together they share their own vulnerable stories of courage.

2020 marks ten years since Amanda’s mum, Prue, lost her breast cancer battle and to celebrate the milestone Amanda wanted to reignite her mum’s memory and turn her pain into purpose to ultimately help save lives.

To do this, Amanda launched the Courageous Breast Awareness Hanger, an educational resource that is now hanging in bathrooms around the world. The hanger is Australian made, environmentally friendly and supporting the National Breast Cancer Foundation (NBCF) with 100% of profits being donated to help fund their game-changing research.

Another special feature of the Courageous Breast Awareness Hanger is that all businesses involved in its creation are fellow female owned small Australian businesses – from the illustrations, graphic design and printing – all who graciously donated their time and talent to bring Amanda’s dreams to life.

To date Amanda has sold over 1,500 shower hangers, donated thousands of dollars to the National Breast Cancer Foundation (NBCF) all while raising awareness and starting important conversations to help save lives. We know it’s just the beginning, and all in memory of her beautiful mum.

Amanda’s message to the Business Chicks community? This October, and every other month, look, touch, and feel your breasts – because it could save your life.


Amanda Morton is a Business Chicks Premium member and Founder of Courageous Ladies. Check out their amazing community that celebrates women and inclusion, while raising awareness for important causes.


©2020 Business Chicks

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