Samantha Wills started her self-titled accessories company at just 21 years old, and 15 years on has turned it into an iconic international jewellery brand with a cult following. It quickly became a celebrity favourite worn by the likes of Eva Mendes, Taylor Swift and was handpicked by stylist Patricia Field to appear on Sex and the City. Samantha has become one of Australia’s most successful business exports. She’s worked with and become the face of a number of premium brands, including Nespresso, Mount Franklin, Yellowglen and Holden because women connect with her and her willingness to get vulnerable by openly sharing her story. Perhaps what we love about her the most though, is the way she uses her platform to speak out against really important issues affecting women, and champion the message; ‘Young girls with dreams, become women with vision.’
Despite the brand’s continued success, last year Samantha made her biggest and bravest move, announcing the closure of Samantha Wills jewellery so that she can pursue other creative endeavours.
Join Business Chicks for The Founder Talks with Samantha Wills where she’ll go deep about her decision to close, what the start-up days were like, the personal hurdles she’s climbed and what she’s learnt about building a brand and picking yourself up after failure. She’ll also share what’s next for Samantha Wills (are you as excited as us to find out?)
Hailing from the small town of Port Macquarie and now splitting her time between Sydney & New York, it’s not often you get the chance to have an intimate conversation with this down-to-earth, switched-on business star. Join us to enjoy canapés, a glass of bubbles and spend an evening with Samantha Wills.