We learned a stat today that jolted us into action, and we want you to do the same.
Only 17 percent of Wikipedia bios are about women, and only 15 percent of Wikipedia editors are women.
Right now, there’s a massive gender imbalance and under-representation of content on Wikipedia about women and stories from women’s perspectives. Wikipedia is our generation’s version of Encyclopaedia Britannica. That means in decades from now, our children and grandchildren will be reading about women’s issues from the masculine point of view.
Wikipedia is a goldmine for traffic and SEO rankings. It’s in your company’s best interest to have one. You don’t need to be famous, but you do need to be ‘notable’ in Wikipedia’s eyes.
Think about where you work, does your female CEO have a page? If not, make one for her. Is there someone else in your circle with an amazing business that you could send this article to? We’re guessing you know more than a few.
Don’t add this to your growing list of to-dos. Schedule it in your diary this coming week. If you’re time poor, hire a virtual PA service to do it for you. If you’re a writer, join the WikiProject Women movement. We have over 350,000 women in our social media network, so let’s go about changing that 17% statistic.
Here at Business Chicks, we like to walk our talk. It took us 30 minutes to set up that page for Em (It’s not live yet, there’s a 7-day review process). We’re not going to lie; they don’t make it easy. We had to watch seven YouTube videos and still Wiki: ‘How to create a Wiki page,’ so we’ve put together a few steps to help you go about creating yours even faster.
1. Set up your account
The easy part! To get an account, you’ll need to create a username and a password on the Create an Account Page.
2. Check the guidelines
The best place to start is taking a look at the Wikipedia writing guidelines. It’s got all the practical information you need. Try to be objective with your tone, as anything that sounds too promotional or like an advertisement will get rejected.
You need citable and reputable information relating to your business so start gathering links to articles from magazines, newspapers, trade press or books. If you don’t have many articles online, it could be worth doing a little public relations and reaching out to news sites and trade press (or us here at Business Chicks!).
4. Know your framework
Check out a few Wiki pages for businesses or individuals you already follow, and follow the same outline. It’s generally: a snapshot of what your company does, Company history, overview; then you can go into more detail on products or services.
So now (hopefully) you’re ready to create your Wikipedia page. We’re not going to lie; they don’t make it easy. We had to Wiki: ‘How to create a Wiki page’ ourselves. The video below has excellent tips on how to set one up and edit it later.
For more inspiration, check out a few of our Premium members Wiki pages:
A version of this first appeared in the Business Chicks newsletter.