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Member Profile

Laura Hall

Media Consultant | Entrepreneur | Founder | Sales Strategist Helio Media | Laurahall.com.au Media and Marketing

Sydney New South Wales, Australia
Member Since Aug, 2014

"Desire backed by faith knows no such word as impossible!"

A passionate leader and entrepreneur, I was the co-founder of MediaSeed, a boutique media sales representation agency which was acquired by a global technology company in 2017. MediaSeed was founded to assist media owners with the sale of their advertising inventory across a number of media channels, acquiring rights to a national portfolio of products including some of Australia's largest and most loved events, as well as an out-of-home digital billboard network encompassing retail, roadside and CBD. Over my 16 year career in media, I have worked closely with many Australian brands including the likes of Honda, Nivea, Dodo, CBRE and Menulog, and I now seek to enhance the industry experience further with innovative technology and education through my new tech startup, Helio Media. I also operate a consultancy for small business owners to help create winning sales strategies to drive their business forward, as well as assisting with advertising representation for media clients in the APAC region.

Dreamer, Determined, Go-getter!

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My work life blend

Why are you a Business Chicks member?

It allows me to surround myself with like minded women full of positive energy and a support group like no other I have ever experienced before.

What's been the biggest pinch-me moment of your career?

I was once head hunted by the CEO of a very large company after discussing a business opportunity with him. He was impressed with the way I conducted myself and wanted me to join his organisation. As flattered as I was (and I really was!) I decided to follow my own path and MediaSeed was born!

How do you deal with setbacks, failures and fear?

Dust myself off and try again! Failure is growth, and as disappointing as it can be, it is a learning experience that only acts as a motivation to work harder to achieve my dreams.

What's the best piece of advice you have ever received?

Always push yourself outside your comfort zone then you know you are always learning .

Which women inspire you and why?

It all began at home for me with two Grandmother's who raised 8 children alone when they lost their husbands in the early years of their marriage. They always supported any dreams and ideas that I had and opened my eyes to the world that was out there to be explored.

What's been the biggest challenge you have faced and how did it help shape who you are today?

My biggest challenge came when we started the business and decided to start our family at the same time. I had both of my children in the first 3 years of MediaSeed, and with no time for maternity leave, they both came to work with me everyday. Surviving on little sleep, and juggling a baby whilst trying to run a business was one of the hardest things i've had to do. But equally amazing as it meant I could have the best of both worlds: looking after my baby, and building my other baby at the same time! It has certainly shown me that there are no limitations as to what you can do in life, only those you impose upon yourself.

What are you really good at? (We know this one's hard, you guys! As women, we tend to talk about what everyone else is good at. But now it's your turn.)

I would have to say communicating and listening. I think it's really important to always make time to listen to others, and listen to offer real help. Seeing someone grow and learn brings such joy to me.

What makes you happy?

My family and dreaming BIG!

What's your definition of success, and how will you know when you've got there? (Go on, aim high!)

Success to me is building a beautiful happy family first and foremost, and achieving my goal of creating a business that impacts the world on a global level! I'll know i've got there when the idea becomes a household name around the world. Watch this space.........!

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