"Desire backed by faith knows no such word as impossible!"
A passionate leader and entrepreneur, I was the co-founder of MediaSeed, a boutique media sales representation agency which was acquired by a global technology company in 2017. MediaSeed was founded to assist media owners with the sale of their advertising inventory across a number of media channels, acquiring rights to a national portfolio of products including some of Australia's largest and most loved events, as well as an out-of-home digital billboard network encompassing retail, roadside and CBD. Over my 16 year career in media, I have worked closely with many Australian brands including the likes of Honda, Nivea, Dodo, CBRE and Menulog, and I now seek to enhance the industry experience further with innovative technology and education through my new tech startup, Helio Media. I also operate a consultancy for small business owners to help create winning sales strategies to drive their business forward, as well as assisting with advertising representation for media clients in the APAC region.