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Member Profile

Kristy Chong

CEO & Founder Modibodi Retail

Sydney New South Wales, Australia
Member Since Nov, 2017


I'm this CEO and creator of Modibodi. I'm a fash-tech entrepreneur and a social advocate for womens health issues and rights. With over 13 years in senior PR roles for organisations including McDonalds Australia, sanofi-aventis and Edelman PR, I've worked with some of the biggest brands in the business. Fast forward to 2011, when the concept of launching my own business ignited. After the birth of my second child, my personal experience with bladder leaks made me determined to start my very own brand. One that would change our mindsets and the planet by changing underwear ( and now swimwear) for the better. I designed, developed and scientifically proved Modibodi's patented Modifier Technology leak-proof undies and transform this into the Modibodi's collection: a reusable, sustainable range of tops, singlets, period and sweat-proof undies as well as swimwear, created to liberate us all from endless amounts of landfill. My vision is to build a brand that makes the world better by empowering every bodi to make real, positive change.

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My work life blend

Why are you a Business Chicks member?

What's been the biggest pinch-me moment of your career?

How do you deal with setbacks, failures and fear?

What's the best piece of advice you have ever received?

Which women inspire you and why?

My mother. She is extremely resilient, compassionate, and as a stage performer/singer has acted in some roles that I think most people would run with fear from. She is outspoken, but fair, she is willing to admit her flaws and faults, she has balance in her life physically and emotionally.

What's been the biggest challenge you have faced and how did it help shape who you are today?

To be honest the problems I face in work day to day, are not quite as challenging as trying to balance the overall workload generated by both a business and a family. I outsource cleaning and shop online, and work most week nights, so that I can have 1 day with my 4 year old and pick up the other two children early from school two days a week. But is a fine balancing act and the best way to manage it is just to accept it and to really focus on the journey, rather than the success, because life is about whatâ??s happening right now.

What are you really good at? (We know this one's hard, you guys! As women, we tend to talk about what everyone else is good at. But now it's your turn.)

What makes you happy?

What's your definition of success, and how will you know when you've got there? (Go on, aim high!)

My #BusinessChicks moments

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