I'm this CEO and creator of Modibodi. I'm a fash-tech entrepreneur and a social advocate for womens health issues and rights. With over 13 years in senior PR roles for organisations including McDonalds Australia, sanofi-aventis and Edelman PR, I've worked with some of the biggest brands in the business. Fast forward to 2011, when the concept of launching my own business ignited. After the birth of my second child, my personal experience with bladder leaks made me determined to start my very own brand. One that would change our mindsets and the planet by changing underwear ( and now swimwear) for the better. I designed, developed and scientifically proved Modibodi's patented Modifier Technology leak-proof undies and transform this into the Modibodi's collection: a reusable, sustainable range of tops, singlets, period and sweat-proof undies as well as swimwear, created to liberate us all from endless amounts of landfill. My vision is to build a brand that makes the world better by empowering every bodi to make real, positive change.