Name: Sophie Cachia
Reach: 228k followers
My tribe: Hubby Jaryd, Bobby (3yrs) Florence (6m.o)
Where I live: Melbourne
Current gig: Co-founder of CACHIA and social media identity The Young Mummy
Tech I use: iPhone, Macbook Air, Apple iMac.
Apps I can’t live without: Flo, Uber, Dropbox & Instagram.
One word that sums up your life: Chaotic
Motto I live by: Be You.
My first email address was: email@example.com
Where I am when I took this selfie:
At my desk which is currently situation in the middle of my lounge room so all I can hear is “Bananas, in pyjamas, are coming down the stairs…”
What I was doing before this…
I fell asleep on the couch feeding my daughter after getting home from work.
What’s gets you out of bed in the morning?
“Mum, I need to poo.”
Have you ever felt like an imposter? When?
Nearly every day, but first experience of ‘imposter syndrome’ was when I was flown to Brisbane for an event to speak on a panel alongside Mia Freedman and Zoe Foster Blake. We were the three guests, and whilst flattering (and exciting as it was my first main speaking gig) I was like ‘ummm…. how embarrassing for Mia and Zoe to be named alongside ME!’ ZFB and Mia have been huge influences of mine throughout my time studying journalism at uni, and then as I’ve entered the media field. Total fan girl over here, and all of a sudden I’m sitting alongside them? It was crazy.
Do you ever achieve Inbox Zero? Or is it a complete waste of time to try?!
ABSOLUTELY. (Not. Never. Ever) My current inbox is sitting at 1,490.
How did you grow your audience to over 224K followers?
I have unequivocally been myself. Now whilst that has morphed over the years and as a person, as a mother, as a working woman, that has evolved – I still have been nothing but the real Sophie that exists in everyday life. From what I can gather, it’s provided a growing number of people with a relatable face that they can come to for a laugh, a cry, and a ‘oohhh that baby is so cute’.
What’s the next wave of social media going to look like?
Since creating ‘The Young Mummy’ back in 2013, I’ve seen the development of the ‘real’ Instagram growing rapidly, and I think it’s refreshing. It’s becoming quite common now to share your warts and all, but I now worry that people are going too much the other way – trying too hard to create that “realness” that it lacks authenticity. It’s a complete contradiction, in fact. All I can hope for are continual waves of positivity as I have two young children that will undoubtedly enter into the social media world one day, and it’s quite frightening to see some of the stuff that occurs. Let’s hope for more inspiration and empowering pages/figures to come.
What’s been your best parenting purchase?
Do you have a fitness routine? What do you do?
If I’m to be brutally honest – as always – my sex life is my main form of fitness and exercise haha! My husband is a qualified PT so we normally do some circuits at home.. but you know… it’s been winter… and it’s cold… soo….. chocolate pudding on the couch followed by a good romp will suffice.
What’s in your fridge right now?
Spinach. Sooooo much spinach. Up & Go’s, three cartons of eggs and leftovers that I’m pretty sure are from the week after Florence was born (she’s now six months old).
Open places offices are the worst thing that happened to the workplace because …
You can’t fart and get away with it.
What’s your workspace look like?
Either wherever I am on the run, wrangling kids from pulling my hair, or cooking dinner while emailing – my office (phone/laptop) come with me everywhere. Alternatively, at my CACHIA head office which I share with five other businesses.
What’s your best timesaving shortcut or life hack?
My business partner taught me that if you can pay someone to do something you don’t want to do and it means you can spend that time making more money elsewhere, do it.
Current Netflix binge / Podcasts I’m listening to / books I’m reading:
FINALLY finishing off Suits (mmmm Harvey) and I’m obsessed with Christian Hull’s YouTube channel.
How much time do you spend on social media every week?
Mmmm, it differs. Sometimes 6-8 hours in a day, sometimes 20 mins or not at all. But I’d say 30-40 hours a week across TYM & CACHIA. I have kids, thank God, or it would be more.
What do you do to forget about work? Recharge?
I forced myself to have Wednesday’s off and it’s been the best decision I’ve ever made. There comes this unrealistic expectation from followers, friends, family, work colleges etc. that because you’re so active on social media that the second you step away even for a minute, they think something is wrong. I was even putting that pressure on myself! My brain was really starting to hurt and I was lacking in the relationship/being a good mum part after my second baby’s arrival, so much so that I NEEDED to have a day where I just became a normal person. I needed to be ‘mum’ for the day. I needed to be ‘Sophie’. Social media is a tricky occupation because it’s 24/7. It’s not like I log off at 5.30pm on a Friday arvo. It’s never ending and I found across TYM & CACHIA, I wasn’t switching off because the weekends were when I was most active. Wednesday is my day where my phone gets put down, any work gets pushed to the side, and myself and my family come first.
What’s the last thing you do before going to bed?
Shag. Or soak my face in moisturiser. I’m pretty vigilant at both.
How many hours sleep per night do you get?
How many times does my baby wake up? Ha! On average 5-7 hours a night.
What’s one thing no one else knows about you?
I’m obsessed with 1950s’60s country music icon Johnny Cash.