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The powerful reason why you need a business story

The powerful reason why you need a business story

“Being authentic will give potential customers an insight into why they should choose your business over a corporate company.”

BY Emma Hannigan, 2 min READ
 

Are you a Big Mac or a Wagyu beef burger?

Don’t try to compete with Ronald MacDonald — get comfortable owning your story.

A lot of people like to buy food from MacDonald’s, they want a Big Mac; the same Big Mac in Sydney, Shanghai, Seoul or Stockholm. Other people relish the idea of visiting a farmer’s markets; they want to know that their food is unique to that area, grown locally by farmers who can tell them about the produce.

Are they the same people? Sometimes. Would you market these products in the same way? Never.

The same principal applies to your business.

“I am afraid that my story is not corporate enough and I will look too small if I talk about my personal and professional journey.”

This is a common concern for entrepreneurs and founders. Here is the thing; Are you a corporate? Can you compete with the big players in your market? Are you even going after the same clients?

Your clients will come to you because you are smaller, because you and your team are passionate about what you do, because you will give them a level of service and care that they won’t get from a big corporate company.

So why try to make your story, your social media, your ‘About’ page bland and “corporate”?

Successful businesses are synonymous with the people who run them.

Can you name the founder of Virgin, Facebook or the Huffpost? Of course you can because Richard Branson, Mark Zuckerberg and Arianna Huffington have put themselves and their story out there.

Don’t be afraid to own your story. Being authentic when it comes to talking about your journey, your uniqueness and your experience will give potential customers an insight into why they should choose your business over a corporate company. Be the farmers market, give your customers a reason to choose your hand crafted, wagyu beef burger sourced from local farmers over a familiar Big Mac.

Emma Hannigan is a Premium member and the CEO of Curly Top Media

connect CONNECT WITH EMMA HERE.

Image: iStock. 

 
 
 
 
 
 
 

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