In our next masterclass, we will be talking all things brand psychology with Tara Ladd!

Tara is the founder of Your One and Only. Tara scales brands by fusing strategic thinking, design psychology, and behavioural insights. It is her mission to challenge the status quo by shifting societal narratives with unfiltered honesty. As an ADHD’er, Tara’s brain is wildly creative, helping her to see patterns others miss.

So, what makes a brand stand out? Brand Psychology is your answer. Learn how to use psychology to hack consumer behaviour, create a brand that people can’t forget, and future-proof your business to last in our rapidly changing world.

We know that the world's changed, but most brand strategies haven't – This masterclass will help you learn how to bridge that gap. We'll chat why your customers REALLY buy, crack open the essential building blocks of a brand that sticks, and show you how to future-proof your business in a world that won't stop evolving.

In this masterclass you’ll learn how to:

• The psychology behind brand and how to use it to your advantage.

• Understand what your customers REALLY want (hint: it's not what they say).

• Practical tips to diagnose problems and futureproof for longevity.